You’re probably familiar with the definition of insanity: “Doing the same thing over and over and expecting the different results.” As busy and overwhelming as life may sometimes feel, I’m always very grateful to retreat to classes, seminars, workshops, and conferences. There is an inherent beauty of having one’s mind exposed to new things, different from our day to day being. During that time, it’s amazing how the mind processes information differently.
In my most recent retreat to a Master of Ceremonies Workshop, my mind was recently jarred by an insight to the topic of “Relevance”.
With the rapid rise of smart devices (and access to websites, blogs, Facebook, Twitter, Pintrest, etc), the predominant key for business success is “relevance” to the Y-Generation bride and beyond. As a result of this, many businesses have poured in tons of dollars, sweat, and tears to stay “relevant”, keeping up with trends and news. In this frenzy, an important component of relevance can be easily overlooked.
- The easiest way to be relevant is to connect with your clients.
Simple? Wish it was. By oversimplifying this, we run the risk of overlooking this important insight:
- Is your driving concern YOUR business OR CLIENT relationship?
- Can you say you love what you DO OR does your love for your clients DRIVE what you do?
Cultivating the latter allows you to enjoy your labor of love with the benefit of relevance.
- When you connect with your clients, there is no greater relevance.
Does your craft allow connection to your clients? Of course. Pictures can be taken or capture. Words can be said or resonate. Food can be tasty or enjoyed. Flowers can be beautiful or fragrantly adorn. Your guests can be present or engaged. How are you relevant to your clients?
The benefit of client relevance leads to sustained referrals which allows business success, and, in turn, affords the opportunity to contribute to wedding industry overall, recognizing that peers are clients too.
During our March luncheon, we were excited to do the segment on “Selling Your Competition” which intended peer recognition and encouraged further networking. We are looking forward to the “30 Second Elevator Speeches” *you* are currently working on! Let us know when you are ready to present. ;-)
As we progress through the year, we look forward to revisiting the topic of ethics which serve as fundamental guidelines for forging your relevance. We also look forward to September's luncheon topic which will address our "busy-ness".
2012 President, SWP