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SWP July Luncheon

  • 20 Jul 2016
  • 11:30 AM - 1:30 PM
  • Hilton Dallas/Park Cities


  • Members may attend a luncheon at a discounted rate. For multiple member registrations, please register individually. As a member, you may bring guests at the Guest Registration rate.

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Join your favorite wedding pros at the SWP July Luncheon for

"Same Sex Weddings:

Selling to the LGBT Community" 

with Mark Stinson Stokes


"You Don't Have to be Gay to Sell to Gay Couples!" 

In this seminar, Mark will draw a distinction between "marketing" to the LGBT community overall and "selling" your product/service to those distinct, same-sex couples who are planning a wedding. 

Many of the “gay wedding” seminars out there today spend a majority of their broad message on who gay people are, where they come from, etc. While it is important to have a basic understanding of the LGBT community as a whole, grouping the LGBT community into a single market for building a marketing plan is unrealistic and ultimately unprofitable. 

Upon closer examination, you’ll discover that there are no fewer than four sub-cultures under the Rainbow Flag and each have their own point of view, cultural preferences and style. These are the Points of View (POVs) of LGBT market segments that Mark will identify, explain, and relate to “closing” the sale. 

Just like any heterosexual couple, gay couples have different personalities, perspectives, and visions...and they want to hire professionals who can help translate these ideas into reality!

In Mark's words, "This is an opportunity to be inspired, be creative, and think outside the box!"

Also, we will be collecting donations of nonperishable dry or canned foods, hygiene products, office and craft supplies, and new (with tags) children's clothing and comforters for the Children's Advocacy Center for Denton County. Please check CACDC's Wishlist for a more detailed list of accepted and requested items. 

Wednesday, July 20, 2016
11:30 AM - 1:30 PM


Hilton Dallas/Park Cities
5954 Luther Ln.
Dallas, TX 75225
(214) 691-3157


Complimentary self-parking will be available in the hotel's garage.

PLEASE NOTE that valet is FULL PRICE at $16/car.

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The mission of Society of Wedding Professionals, Inc is to be a cultivated association that supports and fosters professionalism through networking for the welfare and betterment of the wedding and overall event industry.

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