Join your favorite wedding people at the SWP September Luncheon, as we learn about Loyalty and the Bottom Line, from Terri Fisher, President of 5 Star Talent and Entertainment.
In today's economy, loyalty has come to a strictly dollars-and-cents, bottom-line equation. For businesses it's make the fastest, easiest buck possible. For consumers, it's save every last penny.
The nature of and importance of loyalty is a hot topic in the business press. It is a concept that most people apply to spouses, families, country and perhaps a few other institutions: remember "Be true to your school?" In the past, loyalty was about honesty, communication and flexibility. Integrity. Quality.
Our culture and our economy have conspired to undermine these values. It can be seen in the way people don't keep the same jobs their entire lives, and may not even keep the same spouse. I just wish people would examine their motivation more closely and see how well a decision to make a change will serve them in the long term.
It would be naive not to recognize that loyalty in our industry is mainly built on providing consistently high-quality service and convenience for both clients and vendors. We prove ourselves over and over again by creating and executing efficient, cost-effective, yet magical events on the client side, and secure opportunity on the vendor side. Acting only with the bottom line in mind and not considering the value we add to this equation, is penny-wise, pound-foolish ... and disloyal.
Businesses anchored on the bedrock value of loyalty, along with honesty; communication; flexibility; integrity and quality still offer the best long-term success for both customers and vendors. These are values for people looking past cheap rewards or turning an easy buck.
Our challenge is to demonstrate to customers and vendors that their loyalty is valued and it will be reciprocated.
When:
Wednesday, September 18th
11:30 AM - 1:30pm
Where:
Austin Ranch (behind DFW Lakes Hilton)
2009 Anderson Gibson Rd
Grapevine, TX 76051
817-481-1536
The mission of Society of Wedding Professionals, Inc is to be a cultivated association that supports and fosters professionalism through networking for the welfare and betterment of the wedding and overall event industry.
